Brutalist Poster Concept for La Haine

(Description)

Brutalism is not about decoration.
It is about truth, tension, and discomfort.

 

This poster explores Brutalism as a graphic language — raw, unapologetic, and emotionally charged — translating its principles into a contemporary visual system inspired by La Haine.Through contrast, structure, and reduction, the design strips everything down to what matters most: emotion, conflict, and reality.

Challenges & Objectives

/ Project Overview

This project reinterprets Brutalism through a modern poster format, using La Haine as both narrative and visual reference.


The goal was not to redesign the film, but to reframe its atmosphere — capturing its anger, isolation, and social weight through graphic form.

 

The result is a poster that feels confrontational, imperfect, and intentional — echoing the film’s tone while standing as an independent design statement.

/ Challenges

  • Translating Brutalist principles into a contemporary poster without losing authenticity

  • Avoiding aesthetic nostalgia and focusing on meaning instead of style

  • Balancing raw composition with clear visual hierarchy

  • Preserving the film’s emotional intensity without over-illustration

/ Objectives

  • Create a bold, brutalist-inspired visual identity

  • Emphasize structure, contrast, and negative space

  • Use typography and layout as emotional tools, not decoration

  • Present the poster as a modern design experiment, not a tribute piece

/ Final Outcome

The final poster stands as a graphic interpretation of brutality — social, emotional, and visual.
It merges film narrative with brutalist design logic, creating a piece that feels heavy, raw, and uncompromising.

 

This project demonstrates how design can act as commentary, not decoration — and how Brutalism remains relevant when used with purpose, not nostalgia.