SHOGUN

Visual Identity Concept Poster

Challenges
& Objectives

/ Project Overview

Shogun is a conceptual poster inspired by feudal Japan, exploring themes of honor, discipline, and the thin line between life and death.
The visual blends historical symbolism with a contemporary graphic approach, creating a timeless composition that feels both ancient and modern.

The goal was not to recreate history, but to reinterpret its values through design — silence, balance, and strength expressed with restraint.

/ Challenges

  • Translating complex cultural symbolism without overexplaining

  • Balancing minimalism with strong narrative presence

  • Creating tension using limited color and elements

  • Respecting tradition while avoiding cliché visuals

/ Objectives

  • Build a strong, iconic central figure

  • Use negative space to amplify emotion and scale

  • Combine typography and imagery into one cohesive statement

  • Create a poster that communicates power through stillness

/ Design Approach

The composition is built around a lone samurai figure, positioned as both observer and guardian. The vertical Japanese typography reinforces hierarchy and ritual, while the torii gate above acts as a symbolic threshold — a passage between worlds. Muted tones and textured grain give the poster a worn, almost spiritual feel, while modern typographic treatment keeps it rooted in contemporary visual language.

Every element serves purpose. Nothing is decorative.

/ The results

The final poster delivers a calm yet intense visual experience.
It captures the essence of discipline, legacy, and inner conflict — inviting the viewer to pause, reflect, and interpret.

A piece designed to be felt first, understood second.